A new San Francisco development, One Hawthorne,  will be opening in Downtown San Francisco in early 2010.  The location is at the corner of Hawthorne and Howard.  Compared to other new developments in San Francisco,  The Infinity at 656 units, One Rincon at 709 units and The Millenium at 419 units, One Hawthorne is a boutique building offering just 165 units. One Hawthorne will have condos ranging from junior 1 bedrooms to 3 bedroom penthouses.

Pricing can only be estimated right now as ranging from the $400,000s to $2,000,000. And pricing will be key. The South Beach and SOMA developments that listened and responded to the market in 2009 were rewarded with plenty of buyers. For example: The Infinity has less than 50 units available after selling an average of 40 homes a month (making it one of the top selling development in the country) One Rincon states to be 80 percent sold out . Other nearby developments such as The Montgomery have only a few unit left for sale.

One Hawthorne is positioned well as an alternative to the larger towers in South Beach and SOMA: Located on a quiet(er) historic block in Downtown San Francisco.  A rooftop garden for residents.  A new restaurant Benu (from the former chef de cuisine of French Laundry) is opening right on Hawthorne Lane. 

As the debate continues on whether or not we have hit the bottom of the market and starting a recovery, the sales at One Hawthorne will be an exciting indicator. It is looking to be a gorgeous development with the best of the city’s amenities. One Hawthorne will a welcome beginning to 2010.


A San Francisco property received 42 offers…others went into contract immediately. There are some great properties out there and great loan rates. The Infinity is selling an average of a property a day…what’s going on? Is this the rebound?


Email me, Jenn Davis,  for more information jdavis@mcguire.com

San Francisco Ferry Building

San Francisco Ferry Building

There is so much about banks and businesses going under, layoffs, foreclosures…the list continues.

What about the businesses that are thriving or have the opportunity to thrive in this environment? There are local eateries that are doing well.

Stay tuned for more thriving businesses..



The National Association of Realtors has come out with its annual cost vs value home remodeling report. Check with me if you want information specific to San Francisco or another city, I can send that report to you.  Be heartwarmed, there is still upside in investing in your home!


Today’s Chron article sums it up well. San Francisco is feeling the pain of the real estate meltdown. It’s now the buyer’s turn.  While we all want to find out if we have hit bottom or not noone will ever really know until we start climbing back up. This softening may last a few more months or well into 2009. Either way those that buy now have the best chance to invest in property at a discount. My two cents….look now for a home. One is bound to capture your eye and you will likely get it at a price lower than you would last year at this time.



Think about what San Francisco would look like in the year 2108. Faculty members at California College of the Arts Architecture Program competed in a City of the Future design competition sponsored by History.com .  Imagine what would happen with rising waters, increased population, and no additional land in just 100 years?